05.12.2013

Factual And Smaato Partner To Improve Mobile Ad Targeting With Rich Contextual Information

Smaato, the leading global mobile RTB ad exchange(SMX), has announced a strategic partnership with location data platform Factual with the aim of enabling advertisers to better reach their desired audience. David Murphy covered this story for Mobile Marketing Magazine, a good resource for the latest in marketing business news.

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Mobile Marketing Magazine

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Smaato Partners with Factual for Geotargeting Solution

Mobile Marketing Magazine is an online magazine devoted to the latest news and developments in mobile marketing, with news, features, case studies, interviews and guest columns. Mobile Marketing Magazine is for marketing professionals and those that want to find out more about the latest mobile marketing news.

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