21.01.2013

Bombarding consumers with marketing results in brand resentment

Research from relationship marketing specialists Emailvision has shown that poor email marketing can lead to consumers harbouring resentment towards a company or specific brand. The research was covered by Direct Marketing News, who created an infographic to represent the results.

Coverage

Direct Marketing News

RealWire Influence Rating

Infographic: Send a Good Impression

Direct Marketing News is regarded as the go-to resource for innovative marketers hungry for insight on results-driven strategies and trends to propel their multichannel marketing forward.With a team of professional journalists and contributions from key industry professionals, the monthly print edition of Direct Marketing News reaches a BPA-audited print circulation of more than 45,000 top-level marketers.

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