11.04.2011

Top UK retailers failing to respond to customers via social networks

A benchmark study from Auros revealed that the UK's top 25 retailers are largely unresponsive when it comes to engaging on social media channels. The results also revealed that despite retailers making a clear investment in social media, only 25% of those on Twitter replied to a question directed at them. The findings of this study were featured in an editorial piece by Retail Systems - a leading UK retail publication. This coverage provides great exposure for Auros, as it ensures that their study will be seen by their target audience of UK retail professionals. 

Coverage

Retail Systems

RealWire Influence Rating

Retailers lack social skills

Retail Systems is the leading technology title for the UK retail sector. Retail Systems bridges the gap between the purely technical journals and the more business-issue led titles. With a sector specific focus, Retail Systems not only covers the latest developments in technology, but also talks about the way that technology is changing the world in which their readers live and work.

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