RealShowcase
23.06.2009
Mobile Operators Turn to Direct Top-up to Counter Declining Prepaid ARPU
Vesta Corporation announced the results of their independent research, indicating how an effective prepaid top-up strategy can deliver significant value to the prepaid mobile market. Vesta's study shows that the implementation of a direct operator top-up strategy can bring double digit revenue gains and reduced costs. The research was published by All Pay News, an independent news and community website which discusses electronic payment and fraud issues. Although All Pay News only has 7,000 unique monthly users, its audience is extremely niche, so Vesta's research is very likely to be read by relevant industry professionals.Coverage
All Pay News
RealWire Influence Rating
Readership: 7,000
Mobile Operators Turn to Direct Top-up to Counter Declining Prepaid ARPU
All Pay News has been created for the education, awareness and interactive discussion of electronic payments, fraud and the issues shaping the industry around the world. All Pay News is aimed at professionals who are actively working in the payments and fraud industry or professionals whose products or business is influenced by payments and fraud