24.03.2009

New Online Service Allows Women To Act Before 'The Morning After'

Lloydspharmacy issued a release regarding their new online service that allows women to buy the 'morning after pill' online, in advance of need. Coverage was widespread, with a number of national newspapers, including the Telegraph.co.uk and The Sun, covering the story. Healthcare Republic, a Haymarket primary care news site, covered the story on the 'Editor's Blog' with a post written by online editor Emilie Reymond. The post covered the areas of controversy surrounding the story, but covered the safeguards Lloydspharmacy have in place to prevent abuse of the service.

Coverage

Healthcare Republic

RealWire Influence RatingReadership: 65,225

The morning-after pill you can buy the night before

Healthcare Republic is a dedicated online resource for the whole primary care team, providing daily news, clinical and prescribing resources, essential tools and information for running a modern general practice. Launched in October 2006 as the official website for Haymarket Medical, Healthcare Republic incorporates content from GP newspaper, MIMS, Independent Nurse and the MIMS Specialist Journals. The majority of readers are GPs. The site serves over 450,000 page impressions per month. As of November 2008, Healthcare Republic had 71,416 registered users.

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