Knowledge
Over the years we’ve made a number of videos about the online media and good online public relations practice.
The Online Media
A short overview of how public relations stories can spread online. Produced in December 2008 the video has been viewed over 16,000 times and is the No.1 ranked video on Google for a search for "online media"
Releasing Influence
This video explains how the RealWire service helps your press release achieve impact in the online media world.
Online Public Relations
Animation about how to approach Online Public Relations. The video highlights the community nature of the online media and suggests that in the beginning it may help your success if you imagine you are the guest at a party where you don't know many people.
Produced in August 2009 the video has been viewed over 53,000 times and is the No.1 ranked video on Google and YouTube for "online pr".
An Inconvenient PR Truth
Produced in January 2010 the video highlights the issue of irrelevant press release emails a.k.a. PR spam. It was watched over 2,000 times on its first day and was a key element of the campaign lead by RealWire and involving some major figures in the UK public relations community which lead to the Chartered Institute of Public Relations (CIPR), Public Relations Consultants Association (PRCA), Investor Relations Society (IRS) and the National Union of Journalists (NUJ) jointly producing a "Media Spamming Charter".
The Charter sets out detailed guidelines for PR professionals on good practice for media relations. This was the first and only time that all four relevant professional bodies have co-authored such a document.
Social Media News Release
An overview of the Social Media News Release. This video is showing its age a little as it was produced in July 2007 and back then RealWire was called WebitPR and our Chief Executive, Adam, had more hair.
It’s been viewed over 37,000 times though and still serves as a good history of how the press release evolved.