09.11.2018

Mobile Marketing Association Germany Publishes Checklists For Multi-Touch Attribution (MTA)

Multi-Touch Attribution (MTA) allows marketers to track customer journeys across channels and devices. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists on key features and implementation of the MTA solution. More details about the new MTA checklists can be found on Medium.

Coverage

Medium

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New Multi-Touch Attribution (MTA)checklist helps marketers understand and track customer journey

Medium is a different kind of place to read and write on the internet. A place where the measure of success isn’t views, but viewpoints. Where the quality of the idea matters, not the author’s qualifications. A place where conversation pushes ideas forward and words still matter.

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