19.10.2016

Generation Consumer preference necessitates a 'Mobile First' Revolution in online retailing

Tryzens have released the results of their research, in which it is revealed that Generation Consumer is now more frequently using smartphones to shop online. More about this generation of online consumers shift features on Internet Retailing, the e-commerce publication.

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Internet Retailing

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Smartphone shopping comes of age with 20% fully shopping via a mobile device and 60% willing to, says study

Internet Retailing is an essential tool for every e-commerce professional - containing all the latest news, analysis, features, jobs and events within the online retail sector. The site is aimed at online retailers, including multi channel retailers, pure-play e-tailers and online marketing agencies.

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