25.05.2010

Brands at risk of self-destruction as marketers miss the mark

Alterian conducted research finding that marketers are not understanding or prioritising the specific needs or their target audiences. The study was covered in an editorial piece by DMIonline.net, a site focused primarily on direct marketers. DMIonline.net is a brilliant outlet for Alterian to gain coverage on as it will reach a large amount of marketing professionals who may wish to learn from their research’s finding’s. 

Coverage

DMIonline.net

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Brands 'at risk of self-destruction' as marketers fail to engage consumers

Direct Marketing International (DMI) is the only true International online business magazine dedicated to the people and businesses of the international DM industry. DMI delivers information that leaders and decision-makers use to manage their businesses worldwide, both in print and online.

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