10.09.2015

Retailers warned to get ready for Generation Z

Retailers should be bracing themselves for Generation Z (individuals born after the late 1990s) suggests a survey commissioned by delivery platform, Shutl. The survey of 2000 UK consumers, carried out by Red Dot Research, found that almost twice as many (60 percent) 18-24 year olds than 45-54 year olds (33 percent) have higher expectations of retailer delivery performance compared to two years ago. The news was covered on leading business news site City A.M.

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City A.M

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How will Generation Z shop? This age group has even higher demands than Millennials

City A.M. is the online presence of City A.M., London's first free daily business newspaper covering news on the markets, global and local business news as well as contemporary lifestyle and sport. City A.M. is aimed towards business professionals in the UK.

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