01.10.2014

Amazon leaves UK competitors in the dust on personalisation - say 4 out of 5 UK shoppers

A new study was launched this week by discovery platform company, BloomReach which has highlighted the growing technology gap between retailing giant Amazon and the rest of the e-commerce landscape. MarketingWeek covered the research in an editorial piece which provides further insight into the study.

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MarketingWeek

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Why are online retailers still ignoring personalisation?

MarketingWeek.co.uk encompasses news, jobs, reviews, surveys and career advice for marketing and marketing-related professionals. It also features a comprehensive research section containing over 11 years’ worth of articles from Marketing Week magazine and a useful directory of leading marketing suppliers.

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