20.06.2013

Three quarters of US's top online retailers are failing to optimise email marketing for mobile

According to the dotMailer ‘Hitting the Mark: Email Intelligence Report’, three quarters of the US’s top online retailers are failing to create email marketing campaigns which are optimized for smartphones, despite recent figures which suggest that over a third of emails are now read on mobile devices. Internet Retailer featured this report for their e-commerce professional readership.

Coverage

Internet Retailer

RealWire Influence RatingReadership: 250,000

Retailers are missing a big marketing opportunity in small screen e-mails

Internet Retailer provides daily news, articles and research about e-commerce. The site delivers strategic and practical business information on e-retailing for online merchants and is the most visited informational web site in e-commerce, with more than 250,000 unique monthly visitors.

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