24.09.2012

More than 80% of top retail marketers fail to maximise or leverage their data potential

Customer relationship marketing specialists Emailvision announced the results of their recent research into customer data, finding that more than 80% of retail marketers fail to maximize their full data potential.  The news was covered in an editorial on marketing and public relations news site The Drum.

Coverage

The Drum

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82% of retail marketers fail to ask gender in sign-up forms

The Drum is a leading resource for advertising, design, media, marketing, digital design and public relations news, information and jobs. The site is read by business professionals and decision makers who work in the advertising and marketing industries.

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