07.10.2011

Hallmark Cards Expands Data Warehouse with Teradata

Teradata announced that Hallmark Cards has expanded its data warehouse with new platforms including Aprimo Relationship Manager. The new Teradata-Aprimo software enables better analysis of marketing data, a solution that would be of interest to the readers of Chain Store Age, the majority of whom are retail store owners.

Coverage

Chain Store Age.com

RealWire Influence RatingReadership: 28,000

Hallmark Cards expands data warehouse with Teradata

Chain Store Age is the leading publication serving retail headquarters management. Its readers include chain headquarters decision makers from retail stores as well as non-store retailers and shopping center owners and developers. The website provides daily news updates and related retail information, plus a weekly e-newsletter on general retail news.

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