31.03.2010

UK Parents Struggling to Make the Transition from Boardroom to Playroom

LEGO UK issued a release detailing the results of their market research into working parents underlining the issues of balancing a working life with family life and parenting. The story received editorial coverage on Chopsy Babyexposing LEGO’s research to a relevant readership of over 50,000 monthly visitors consisting of parents, families and parents-to-be interested in family news and advice.

Coverage

Chopsy Baby

RealWire Influence RatingReadership: 50,000

Working parents feel guilty about the lack of time they spend with their children

Chopsy Baby provides up-to-date local and family news, competitions, events, reviews, features and other items of interest to parents on a local and national level in the UK. Chopsy Baby is aimed at mums, dads, and parents-to-be aged between 25 and 40 years who have children under 7 years old.

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